The sales pipeline questions your SVP wishes you would ask

by Shade Wilson

We all have our insider language and acronyms. Marketers will talk endlessly about things like SEO, UX, CTR, CPA, KPI and more. Sales counters with the need for BANT, PPVVC, GPCT, ABC and my personal favorite, MMC. But what are we really getting at?

Time to move beyond the typical marketing language and get right to the questions your Sales VP really wishes you would ask about the sales pipeline. 

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Topics: Lead Generation

Online lead generation: 3 easy tips to make your site best of class

by Shade Wilson

Your website should be the hub of lead generation and the best avenue for you to attract and engage new potential buyers. However, for many companies their website is at best a signpost and at worst just an extension of their brochure.

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Topics: Lead Generation

Demystifying user experience design – helping visitors discover

by Shade Wilson

The great thing about digital marketing is things are always evolving. This is especially true with our understanding of what good user experience design is.

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Topics: Awareness & Traffic, Lead Generation