Trying to be a better client

by Aaron Dotson

 

Image courtesy of Baskervill

How two decades of creative collaboration (almost) made us better at it.

Late last year, our office began planning an expansion of our physical plant. We called our longtime architects, Burt Pinnock and Tim Hamnett of Baskervill, and asked them to help us design the office of tomorrow for our growing firm.

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Topics: Creative Development

Why web designers and developers need to collaborate

by Dana Hoeck

Web designer, web developer. Same thing, right? 

Oh, no, no, no. For those who create websites for a living, the difference between web designers and developers is significant.

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Topics: Creative Development

5 logo design principles that can affect your brand

by Dana Hoeck

Your company’s logo is an integral representation of your brand. It’s often the first thing customers interact with, so getting it right—and making a great first impression—is critical to your business’s long-term success.

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Topics: Creative Development

Why effective brand writing isn’t always “proper”

by Aaron Dotson

I jokingly tell colleagues that English majors make the worst copywriters.

OK. I’m not really joking.

The problem is that most English majors—or for that matter anyone who had a parent or teacher who pounded rules of grammar into their heads—are so bound by the rules they’ve been taught that they write pieces that are absolutely, technically flawless and proper. And yet totally and completely ineffective.

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Topics: Creative Development

Practical creativity: Your first idea is never your best idea. Unless it is.

by Aaron Dotson

When it comes to sitting down and developing creative, I am not a big fan of “process.” That’s mostly because I find that every creative’s “process” is different, and that agency “processes” often get in the way of a creative’s being able to do whatever he or she needs to do to generate strong ideas. 

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Topics: Creative Development