Powerful marketing presentations tell a story

by Dionne Kumpe

Oct 5, 2016 3:42:03 PM


Twenty slides into a 100-slide marketing presentation, the VP you’ve been waiting weeks to meet with starts checking his phone and a few slides later announces, “I’ve got another meeting that starts in 15 minutes. How much more do you have to cover?”

 

Awesome.

All eyes are on you. Do you reschedule or skip to the end? Instead, you call an audible and cherry-pick the handful of slides that are critical to the conversation. Relying more on your voice than your visuals, this forced focus has just made you a better presenter.

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Topics: Brand & Message

Are you telling only half of your branding and marketing story?

by Shade Wilson

Apr 20, 2016 8:30:00 AM

It seems like everywhere we turn analytics is a key topic in branding and marketing circles. We’re living in a data-centric world with objective, rational customer purchase decision-making.

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Topics: Brand & Message

How to sell an idea

by Aaron Dotson

Jul 23, 2015 1:02:52 PM

 

Anyone who says “a great idea sells itself” has probably never actually sold one.

See, great ideas, by their very nature, are scary. They are unexpected, often uncategorizable and lack the safety net of reliable guarantees that make traditional, “tried-and-true” ideas so easy to approve.

That’s why you must put as much care into selling your idea as you put into making it. 

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Topics: Brand & Message

How to get more from your agency relationship

by Dionne Kumpe

Jun 4, 2015 8:00:00 AM

 

Trust is the force-multiplier of relationships. It grows from the intimacy of doing life together. With average client-agency tenure of less than three years, it’s important to be intentional about developing trust quickly. So, whether you are in a new client-agency relationship or want to spice up an existing one, here are four ways you can get more from your agency in minutes, not months.

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Topics: Brand & Message

Build your brand strategy around an idea, not a rulebook

by Aaron Dotson

Mar 5, 2015 8:00:00 AM

When my kids were young, getting them to clean their rooms was a struggle. I would list off for them everything I wanted them to do: put all the dirty laundry in the hamper, make the bed, put away the clean clothes into the dresser, place all the books back on the shelf, collect the crayons and markers and put them back in their desk drawer, straighten the mementos on top of the nightstand, and on and on. An hour or two later, they’d come tell me they were finished. I’d check their rooms—and inevitably, many of those tasks on my list were undone. And, like any parent, I was pretty frustrated.

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Topics: Brand & Message