Stop It - Marketing techniques that could be harming your business

by Shade Wilson

Jun 15, 2016 12:12:44 PM

 

Digital marketing is a venue of continual change. Marketing techniques that were heroes of yesterday have become the zeros of today as the landscape continues to evolve. From Google algorithm updates, to social media channel proliferation to the ability for all organizations to capture and utilize big data to improve their marketing the pace of change is amazing. With change not only are there things you should add to your program, there are also some that need to be taken out. Here’s a list of tactics you should stop doing this year.

Previously effective marketing techniques that need to stop

 

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Topics: Awareness & Traffic

Effective advertising: Integrating display and content to deliver more conversions

by Shade Wilson

May 28, 2015 5:52:52 PM

There has been an explosion of marketing channels from display to search, to social, to mobile, to direct, to content and more. Every client, audience and offer is different and segmented. So in today’s multi-channel world it’s less about what your tactics ARE and more about how your tactics can work TOGETHER to deliver the most effective advertising campaign possible. Here are a few ideas to consider for connecting tactics on your next campaign. 

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Topics: Awareness & Traffic

Demystifying user experience design – helping visitors discover

by Shade Wilson

May 21, 2015 7:30:00 AM

The great thing about digital marketing is things are always evolving. This is especially true with our understanding of what good user experience design is.

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Topics: Awareness & Traffic, Lead Generation