Dionne Kumpe

Dionne has over two decades of brand-building experience, including directing planning and execution of integrated media, marketing and public relations campaigns for both B2B and direct to consumer.
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Recent Posts

Powerful marketing presentations tell a story

by Dionne Kumpe


Twenty slides into a 100-slide marketing presentation, the VP you’ve been waiting weeks to meet with starts checking his phone and a few slides later announces, “I’ve got another meeting that starts in 15 minutes. How much more do you have to cover?”

 

Awesome.

All eyes are on you. Do you reschedule or skip to the end? Instead, you call an audible and cherry-pick the handful of slides that are critical to the conversation. Relying more on your voice than your visuals, this forced focus has just made you a better presenter.

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Topics: Brand & Message

How to evaluate the value of your marketing partners

by Dionne Kumpe

 

Engaging marketing partners to help shape the success of your brand is an investment in your business. Talent and expertise come at a cost, and that cost should carry a return. So how do you know if the time, energy and money that you’re investing in your partners are worth it?

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Topics: Marketing Strategies

How to lead with less: marketing plans that work

by Dionne Kumpe

 

 

Marketing budget cuts are never really a surprise. Along the way, there were signs. Missed sales goals. New data analysis and lead generation projects. Reactive decision-making. Unrest among the leadership team. Requests for spending updates. Calls to buckle down for now, whether now is the rest of the quarter or the year.

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Topics: Marketing Strategies

How to make the most of a marketing budget cut

by Dionne Kumpe

It’s a classic situation: You’ve been tasked with achieving long-term objectives, so you develop plans, secure funding and start implementing. Then the world changes and you pivot to address short-term needs with limited resources. [Cue the Advil.] Now the biggest question on your mind is:

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Topics: Marketing Strategies

3 problems that marketing cannot solve

by Dionne Kumpe

Problems-Marketing-Cannot-Solve

Marketing plays an important role in helping companies achieve business goals. It drives awareness of your brand and gives buyers a compelling reason to prefer and purchase your product or service. 

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Topics: Marketing Analytics, Marketing Strategies

How to get more from your agency relationship

by Dionne Kumpe

 

Trust is the force-multiplier of relationships. It grows from the intimacy of doing life together. With average client-agency tenure of less than three years, it’s important to be intentional about developing trust quickly. So, whether you are in a new client-agency relationship or want to spice up an existing one, here are four ways you can get more from your agency in minutes, not months.

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Topics: Brand & Message

6 tools you need to execute a strategic marketing plan

by Dionne Kumpe

In physics, a simple machine is a mechanical device, or tool, that changes the direction or magnitude of a force. It has a mechanical advantage that enables the use of leverage to multiply force. The same principle can be applied in marketing.

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Topics: Marketing Strategies

One big thing your marketing planning process is missing

by Dionne Kumpe

Planning season. A term coined because planning was once an actual season lasting three months. September ushered in fall leaves, football and planning. This season has now extended, like Boston’s winter. 

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Topics: Marketing Strategies