Why web designers and developers need to collaborate

by Dana Hoeck

Jun 25, 2015 8:07:00 AM

Web designer, web developer. Same thing, right? 

Oh, no, no, no. For those who create websites for a living, the difference between web designers and developers is significant.

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Topics: Creative Development

3 problems that marketing cannot solve

by Dionne Kumpe

Jun 18, 2015 8:05:00 AM

Problems-Marketing-Cannot-Solve

Marketing plays an important role in helping companies achieve business goals. It drives awareness of your brand and gives buyers a compelling reason to prefer and purchase your product or service. 

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Topics: Marketing Analytics, Marketing Strategies

How to get more from your agency relationship

by Dionne Kumpe

Jun 4, 2015 8:00:00 AM

 

Trust is the force-multiplier of relationships. It grows from the intimacy of doing life together. With average client-agency tenure of less than three years, it’s important to be intentional about developing trust quickly. So, whether you are in a new client-agency relationship or want to spice up an existing one, here are four ways you can get more from your agency in minutes, not months.

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Topics: Brand & Message

Effective advertising: Integrating display and content to deliver more conversions

by Shade Wilson

May 28, 2015 5:52:52 PM

There has been an explosion of marketing channels from display to search, to social, to mobile, to direct, to content and more. Every client, audience and offer is different and segmented. So in today’s multi-channel world it’s less about what your tactics ARE and more about how your tactics can work TOGETHER to deliver the most effective advertising campaign possible. Here are a few ideas to consider for connecting tactics on your next campaign. 

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Topics: Awareness & Traffic

Demystifying user experience design – helping visitors discover

by Shade Wilson

May 21, 2015 7:30:00 AM

The great thing about digital marketing is things are always evolving. This is especially true with our understanding of what good user experience design is.

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Topics: Awareness & Traffic, Lead Generation

5 logo design principles that can affect your brand

by Dana Hoeck

May 15, 2015 11:38:47 AM

Your company’s logo is an integral representation of your brand. It’s often the first thing customers interact with, so getting it right—and making a great first impression—is critical to your business’s long-term success.

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Topics: Creative Development

6 tools you need to execute a strategic marketing plan

by Dionne Kumpe

May 7, 2015 8:00:00 AM

In physics, a simple machine is a mechanical device, or tool, that changes the direction or magnitude of a force. It has a mechanical advantage that enables the use of leverage to multiply force. The same principle can be applied in marketing.

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Topics: Marketing Strategies

Why less is the smartest content marketing strategy.

by Shade Wilson

Apr 30, 2015 7:30:00 AM

In just three years, the popularity of content marketing strategy has grown by more than 300% as judged by Google searches for the term. At the same time, the cries that content marketing is dead or at least oversaturated are growing seemingly just as fast.

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Topics: Marketing Strategies

Effective marketing strategies – How to know when they’re working

by Shade Wilson

Apr 23, 2015 7:30:00 AM

Marketers have a seemingly unending supply of ways to go to market. From the proliferation of traditional, digital and social channels, to dual screens and ever-increasing ways to target and segment your audience with big data, our choices are endless.

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Topics: Marketing Analytics

One big thing your marketing planning process is missing

by Dionne Kumpe

Apr 16, 2015 7:30:00 AM

Planning season. A term coined because planning was once an actual season lasting three months. September ushered in fall leaves, football and planning. This season has now extended, like Boston’s winter. 

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Topics: Marketing Strategies

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