How to make the most of a marketing budget cut

by Dionne Kumpe

May 18, 2016 8:00:00 AM

It’s a classic situation: You’ve been tasked with achieving long-term objectives, so you develop plans, secure funding and start implementing. Then the world changes and you pivot to address short-term needs with limited resources. [Cue the Advil.] Now the biggest question on your mind is:

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Topics: Marketing Strategies

The Courage Not To Change

by Aaron Dotson

May 5, 2016 7:25:57 AM

For many marketing organizations, the answer isn’t “start from scratch.”

I recently met with a new client who was having challenges with the success of her brand’s marketing program. She showed me the extensive research her previous partners had done, the overall marketing strategy, the subsequent creative executions and the analytics related to the campaign.

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Topics: Marketing Strategies

Are you telling only half of your branding and marketing story?

by Shade Wilson

Apr 20, 2016 8:30:00 AM

It seems like everywhere we turn analytics is a key topic in branding and marketing circles. We’re living in a data-centric world with objective, rational customer purchase decision-making.

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Topics: Brand & Message

Trying To Be A Better Client

by Aaron Dotson

Apr 7, 2016 1:39:48 PM

 

Image courtesy of Baskervill

How two decades of creative collaboration (almost) made us better at it.

Late last year, our office began planning an expansion of our physical plant. We called our longtime architects, Burt Pinnock and Tim Hamnett of Baskervill, and asked them to help us design the office of tomorrow for our growing firm.

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Topics: Creative Development

How a smarter marketing strategy is a connected buyer journey

by Shade Wilson

Aug 7, 2015 1:27:54 PM

 

The purpose of marketing strategy is to set a direction or blueprint that all tactics and executions can be aligned behind to drive toward an agreed goal. Traditionally, this has been the work that goes on at the beginning of a new initiative or campaign. 

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Topics: Marketing Strategies

How to sell an idea

by Aaron Dotson

Jul 23, 2015 1:02:52 PM

 

Anyone who says “a great idea sells itself” has probably never actually sold one.

See, great ideas, by their very nature, are scary. They are unexpected, often uncategorizable and lack the safety net of reliable guarantees that make traditional, “tried-and-true” ideas so easy to approve.

That’s why you must put as much care into selling your idea as you put into making it. 

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Topics: Brand & Message

Three new marketing myths that need to die

by Shade Wilson

Jul 2, 2015 7:14:00 AM

 

Over the last few years, marketing has evolved at an amazing pace. We have new tools and techniques that improve our ability to connect with consumers in more authentic and impactful ways. Along with these changes, new marketing myths have sprung up among some of the overly enthusiastic that are missing the mark.

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Topics: Marketing Analytics

Why web designers and developers need to collaborate

by Dana Hoeck

Jun 25, 2015 8:07:00 AM

Web designer, web developer. Same thing, right? 

Oh, no, no, no. For those who create websites for a living, the difference between web designers and developers is significant.

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Topics: Creative Development

3 problems that marketing cannot solve

by Dionne Kumpe

Jun 18, 2015 8:05:00 AM

Problems-Marketing-Cannot-Solve

Marketing plays an important role in helping companies achieve business goals. It drives awareness of your brand and gives buyers a compelling reason to prefer and purchase your product or service. 

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Topics: Marketing Analytics, Marketing Strategies

How to get more from your agency relationship

by Dionne Kumpe

Jun 4, 2015 8:00:00 AM

 

Trust is the force-multiplier of relationships. It grows from the intimacy of doing life together. With average client-agency tenure of less than three years, it’s important to be intentional about developing trust quickly. So, whether you are in a new client-agency relationship or want to spice up an existing one, here are four ways you can get more from your agency in minutes, not months.

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Topics: Brand & Message

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