How to sell an idea

by Aaron Dotson

Jul 23, 2015 1:02:52 PM

 

Anyone who says “a great idea sells itself” has probably never actually sold one.

See, great ideas, by their very nature, are scary. They are unexpected, often uncategorizable and lack the safety net of reliable guarantees that make traditional, “tried-and-true” ideas so easy to approve.

That’s why you must put as much care into selling your idea as you put into making it. 

Read More

Topics: Brand & Message

Three new marketing myths that need to die

by Shade Wilson

Jul 2, 2015 7:14:23 AM

 

Over the last few years, marketing has evolved at an amazing pace. We have new tools and techniques that improve our ability to connect with consumers in more authentic and impactful ways. Along with these changes, new marketing myths have sprung up among some of the overly enthusiastic that are missing the mark.

Read More

Why web designers and developers need to collaborate

by Dana Hoeck

Jun 25, 2015 8:07:00 AM

Web designer, web developer. Same thing, right? 

Oh, no, no, no. For those who create websites for a living, the difference between web designers and developers is significant.

Read More

Topics: Creative Development

3 problems that marketing cannot solve

by Dionne Kumpe

Jun 18, 2015 8:05:00 AM

Problems-Marketing-Cannot-Solve

Marketing plays an important role in helping companies achieve business goals. It drives awareness of your brand and gives buyers a compelling reason to prefer and purchase your product or service. 

Read More

Topics: Marketing Analytics, Marketing Strategies

How to get more from your agency relationship

by Dionne Kumpe

Jun 4, 2015 8:00:00 AM

 

Trust is the force-multiplier of relationships. It grows from the intimacy of doing life together. With average client-agency tenure of less than three years, it’s important to be intentional about developing trust quickly. So, whether you are in a new client-agency relationship or want to spice up an existing one, here are four ways you can get more from your agency in minutes, not months.

Read More

Topics: Brand & Message

Effective advertising: Integrating display and content to deliver more conversions

by Shade Wilson

May 28, 2015 5:52:52 PM

There has been an explosion of marketing channels from display to search, to social, to mobile, to direct, to content and more. Every client, audience and offer is different and segmented. So in today’s multi-channel world it’s less about what your tactics ARE and more about how your tactics can work TOGETHER to deliver the most effective advertising campaign possible. Here are a few ideas to consider for connecting tactics on your next campaign. 

Read More

Topics: Awareness & Traffic

Demystifying user experience design – helping visitors discover

by Shade Wilson

May 21, 2015 7:30:00 AM

The great thing about digital marketing is things are always evolving. This is especially true with our understanding of what good user experience design is.

Read More

Topics: Awareness & Traffic, Lead Generation

5 logo design principles that can affect your brand

by Dana Hoeck

May 15, 2015 11:38:47 AM

Your company’s logo is an integral representation of your brand. It’s often the first thing customers interact with, so getting it right—and making a great first impression—is critical to your business’s long-term success.

Read More

Topics: Creative Development

6 tools you need to execute a strategic marketing plan

by Dionne Kumpe

May 7, 2015 8:00:00 AM

In physics, a simple machine is a mechanical device, or tool, that changes the direction or magnitude of a force. It has a mechanical advantage that enables the use of leverage to multiply force. The same principle can be applied in marketing.

Read More

Topics: Marketing Strategies

Why less is the smartest content marketing strategy.

by Shade Wilson

Apr 30, 2015 7:30:00 AM

In just three years, the popularity of content marketing strategy has grown by more than 300% as judged by Google searches for the term. At the same time, the cries that content marketing is dead or at least oversaturated are growing seemingly just as fast.

Read More

Topics: Marketing Strategies

Subscribe To The Blog