Demystifying user experience design – helping visitors discover

by Shade Wilson

May 21, 2015 7:30:00 AM

The great thing about digital marketing is things are always evolving. This is especially true with our understanding of what good user experience design is.

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Topics: Awareness & Traffic, Lead Generation

5 logo design principles that can affect your brand

by Dana Hoeck

May 15, 2015 11:38:47 AM

Your company’s logo is an integral representation of your brand. It’s often the first thing customers interact with, so getting it right—and making a great first impression—is critical to your business’s long-term success.

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Topics: Creative Development

6 tools you need to execute a strategic marketing plan

by Dionne Kumpe

May 7, 2015 8:00:00 AM

In physics, a simple machine is a mechanical device, or tool, that changes the direction or magnitude of a force. It has a mechanical advantage that enables the use of leverage to multiply force. The same principle can be applied in marketing.

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Topics: Marketing Strategies

Why less is the smartest content marketing strategy.

by Shade Wilson

Apr 30, 2015 7:30:00 AM

In just three years, the popularity of content marketing strategy has grown by more than 300% as judged by Google searches for the term. At the same time, the cries that content marketing is dead or at least oversaturated are growing seemingly just as fast.

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Topics: Marketing Strategies

Effective marketing strategies – How to know when they’re working

by Shade Wilson

Apr 23, 2015 7:30:00 AM

Marketers have a seemingly unending supply of ways to go to market. From the proliferation of traditional, digital and social channels, to dual screens and ever-increasing ways to target and segment your audience with big data, our choices are endless.

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Topics: Marketing Analytics

One big thing your marketing planning process is missing

by Dionne Kumpe

Apr 16, 2015 7:30:00 AM

Planning season. A term coined because planning was once an actual season lasting three months. September ushered in fall leaves, football and planning. This season has now extended, like Boston’s winter. 

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Topics: Marketing Strategies

Why leading edge B2B marketing looks a lot like B2C

by Aaron Dotson

Apr 9, 2015 8:06:00 AM

If you’re a B2B company looking for more success from your marketing program, the answer may be to start thinking—and acting—more like a direct to consumer brand.

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Topics: Marketing Strategies

Why effective brand writing isn’t always “proper”

by Aaron Dotson

Apr 2, 2015 8:00:00 AM

I jokingly tell colleagues that English majors make the worst copywriters.

OK. I’m not really joking.

The problem is that most English majors—or for that matter anyone who had a parent or teacher who pounded rules of grammar into their heads—are so bound by the rules they’ve been taught that they write pieces that are absolutely, technically flawless and proper. And yet totally and completely ineffective.

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Topics: Creative Development

Best way to calculate ROI – a guide to marketing channel attribution

by Shade Wilson

Mar 26, 2015 7:13:00 AM

You’ve launched your new campaign and everyone loves it. They think the quality of the blog articles is great; you’re generating new leads and getting high-fives around the office. Congratulations, it’s nice to feel like a hero. That is until you get the inevitable request from your CEO: “I need you to cut your budget by 20% for next year”.

Ok, you’re a team player. You’re willing to find a way to make it work. But what should you cut, what programs can you afford to stop and still deliver results for your company?

A need for measurement

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Topics: Marketing Analytics

Practical creativity: Your first idea is never your best idea. Unless it is.

by Aaron Dotson

Mar 19, 2015 7:07:00 AM

When it comes to sitting down and developing creative, I am not a big fan of “process.” That’s mostly because I find that every creative’s “process” is different, and that agency “processes” often get in the way of a creative’s being able to do whatever he or she needs to do to generate strong ideas. 

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Topics: Creative Development

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